Businessman. One of the nation’s leading insurance men. Chairman and president of Prudential Insurance. In 1927 he bought a second-hand airplane and co-founded Braniff Airlines, the first airline in the Southwest.  Family links:  Parents:  Thomas J Braniff (1846 – 1930)  Mary Casey Braniff (1852 – 1940)  Spouse:  Bess Thurman Braniff (1887 – 1954)*  Children:  Jeanne Braniff Terrell (1914 – 1948)*  Thurman Braniff (1918 – 1938)*  Siblings:  William Nicholas Braniff (1877 – 1942)*  John Fidelis Braniff (1880 – 1950)*  Francis Joseph Braniff (1882 – 1944)*  Thomas Elmer Braniff (1883 – 1954)  Paul T Braniff (1885 – 1939)*  Alda Braniff Ruhl (1887 – 1967)*  Rosemary Braniff (1890 – 1970)*  Robert Mark Braniff (1893 – 1913)*  James Gerald Braniff (1896 – 1945)* *Calculated relationshipCause of death: Plane crash