The son of merchant, manufacturer & vessel-owner Ferdinand Herold, Theodore was employed for a time at the Budweiser Beer & Wine Company. Later he became connected with the Cherokee Brewing Company, of which he became secretary. Severing his connection with this well-known brewery, he organized the Home Brewing Company, of which he became president. He later disposed of his interest in the Home Brewing Company & organized the Consumers’ Brewing Company, being elected to the presidency of that corporation. The company was one of the first in the world to use the “vacuum” system to brew beer. (bio by: Connie Nisinger)