William Joseph Bell was married to former talk show host Lee Phillip Bell, who co-created The Young and the Restless and The Bold and the Beautiful with him. Their three children, Bill Jr., Bradley, and Lauralee, and daughter-in-law Maria Arena Bell are all involved in their parents’ soaps in some capacity. Brenda Dickson, an original cast member of The Young and The Restless, claims that Bell blacklisted her after 15 years on the show after they partook in a secret love affair. He then went on to wreak havoc on her personal and professional life by hiring “Mafia cartel judges and attorneys” to “ruin” her life. As a result, she ended up “broke and homeless” and has been blocked from working ever since. On April 29, 2005, Bell died at age 78 from complications of Alzheimer’s disease. He is buried at Westwood Village Memorial Park Cemetery in Los Angeles. William Bell started out as a comedy writer at WBBM-TV in Chicago, and one day he made a call to Irna Phillips’ secretary Rose Cooperman asking her “Does Irna have an opening?” Rose said Irna did have an opening. By the time he got there it turned out the guy who was leaving decided to stay. About two years later William J. Bell was in advertising business and he ran into Irna’s niece. She mentioned him to Irna and Ms. Phillips remembered who he was; she also knew his wife, who was a celebrity in Chicago at that time. He started out at $75 a week and ended up living in what once was Howard Hughes’ villa. His mother regularly listened to radio soap operas: Life Can Be Beautiful, The Romance of Helen Trent, Our Gal Sunday and The Guiding Light.

William Bell started his writing career on The Guiding Light and then moved over to As the World Turns, working under the legendary “Queen of Soaps,” Irna Phillips; Phillips’ other protegee at the time was Agnes Nixon. Bell co-created Another World with Phillips in 1964. In 1965, he co-created the primetime As the World Turns spinoff Our Private World. In 1966, he was hired as head writer of the then-struggling soap Days of Our Lives. Bell was credited with the show’s initial surge of popularity. Bell changed the dynamics of soaps when he began focusing on sexuality. Formerly, soap operas did not delve into the sexual side of their romances. He intended to leave the show around 1972 when he began creating his own show The Young and the Restless, but the show sued him and he agreed to write long-term story projections for them. He remained as head writer until 1975. In 1966, he was hired as head writer of the then-struggling soap Days of Our Lives. Bell was credited with the show’s initial surge of popularity. Bell changed the dynamics of soaps when he began focusing on sexuality. Formerly, soap operas did not delve into the sexual side of their romances. He intended to leave the show around 1972 when he began creating his own show The Young and the Restless, but the show sued him and he agreed to write long-term story projections for them. He remained as head writer until 1975.

In 1972, CBS executives wanted a new daytime serial that was youth oriented. William Bell  along with his wife Lee Phillip Bell created The Young and the Restless for the network under the working title, The Innocent Years. However before the show went into production, he had to rename the series as Bell mentioned…”We were confronted with the very disturbing reality that young America had lost much of its innocence,”. “Innocence as we had known and lived it all our lives had, in so many respects, ceased to exist.” They renamed the series to The Young and the Restless because they felt it “reflected the youth and mood of the early seventies.” He spent between ten to sixteen hours a day writing stories. The Young and the Restless debuted on March 26, 1973. Although slow to rise in the ratings (he got very frustrated and asked head of CBS Daytime Bud Grant to cancel the serial), CBS had faith in the show and gave it a chance. Y&R was credited for breathing new life into the daytime serial, with its brightness, humor and cutting-edge storylines.[citation needed] As he did on Days of our Lives, Bell saw to sexuality also playing a major role in the stories. Bell guided Y&R as head writer from 1973 until stepping down in 1998, the longest tenure of any head writer in soap opera history. Y&R has been the highest-rated soap on the air since 1988 in households, and 1989 among viewers. In 1986, he began working on creating another soap for CBS Daytime, but plans were halted until the end of the year when the network decided to cancel the soap Capitol and needed a replacement. He created The Bold and the Beautiful, which debuted on March 23, 1987. B&B is known for its glamorous look as it is set in the fashion industry. It followed Y&R and has been a ratings success as well.