William Afflis started his career in Chicago in 1955 under the Bruiser moniker where he faced Verne Gagne and Lou Thesz. From there into the late 1950s, Dick the Bruiser wrestled live every Thursday on TV in the Detroit area. His typical opponent was “an up and coming young (unknown) wrestler” who would be pulverized by the Bruiser. His matches and interviews were so effective he became a household name in the Detroit area. His only defeat on live TV was at the hands of Cowboy Bob Ellis. However, in two rematches with Ellis at the Olympia in Detroit, the Bruiser was victorious. Following a real bar fight with football player Alex Karras which gained attention which resulted in several more fights. William Afflis, along with fellow wrestler and business partner Wilbur Snyder, purchased the Indianapolis NWA promotion in 1964 from its longtime owner Jim Barnett. Afflis renamed the territory the World Wrestling Association (WWA) and promoted himself as its champion. While he ran it as an independent promotion with its own titles and champion, the WWA had a working agreement with the larger AWA (owned by wrestler Verne Gagne), sharing talent and recognizing their championships. This agreement benefited both promotions and led to the Bruiser having multiple AWA Tag-Team Title reigns, primarily with tag team partner, The Crusher, who was billed as his “cousin”. The Bruiser was the first to christen Manager Bobby Heenan with the nickname of “The Weasel” during his run in the territory. William Afflis’ WWA ran from 1964 until 1989, when Afflis finally tired of losing talent, TV, and fan attendance to the World Wrestling Federation (WWF).

William Afflis, with his charisma, NFL notoriety, and gravelly-voiced, tough-guy persona was a legitimate cross-media star, becoming something of a hero in the Indianapolis area. He made his home on the northwest side of the city. Indianapolis native David Letterman would later name his television show’s band The World’s Most Dangerous Band as a derivation of Dick the Bruiser’s nickname, “The World’s Most Dangerous Wrestler.” The moniker “Dick the Bruiser” was even used in the 1980s by George Baier, a co-host of the morning drive show on Detroit rock radio station WRIF. Baier’s “Richard T. Bruiser” was an effective, entertaining impersonation of Afflis, who actually played himself in a number of popular TV ads for WRIF. After retiring, Afflis was a color commentator for the Gorgeous Ladies of Wrestling (GLOW), founded by David McLane, who had previously risen through the ranks as a teenager to manage the WWA for The Bruiser. He also worked as a talent agent for World Championship Wrestling (WCW), and was the special guest referee at the Starrcade 1990 main event between Sting and the Black Scorpion. William Afflis died of internal bleeding on November 10, 1991, according to a spokesman for Suncoast Hospital in Largo, Fla., near his winter home. His widow, Louise, said her husband had been weightlifting at home with his adopted son, Jon Carney, and ruptured a blood vessel in his esophagus. He was entombed at Washington Park North Cemetery in Indianapolis.